DyDo Group Holdings

People

Diversity, Equity & Inclusion (DE&I)

To empower every individual within our organization, the DyDo Group is committed to developing a workplace culture that values diverse perspectives and ensures psychological safety—where everyone can freely express their opinions and fully demonstrate their abilities.

DyDo Group
Establishment of the Diversity Promotion Group

In January 2023, we established the Diversity Promotion Group to lead DE&I initiatives across the DyDo Group. This group identifies challenges related to diversity, equity, and inclusion within each company and promotes solutions through enhanced systems, improved business processes, and the use of technology. These efforts aim to build an organization where diverse talent can thrive.

Domestic Beverage Business
Diversity Promotion Committee

We launched the Diversity Promotion Committee, initially focusing on promoting the active participation of women as a top priority. The committee has also formed special working groups around three key themes:

  • Balancing work with life events (childcare and caregiving)
  • Promoting women’s success in sales departments
  • Supporting women’s career development

Each group is actively exploring initiatives to address these challenges.

Domestic Beverage Business
Establishment of the Women's Sales Network “BLOOM”

In our vending machine sales department, we have launched “BLOOM”, a networking initiative for women in sales roles. This program aims to foster connections among female employees and enhance their sales skills. Through BLOOM, we host exchange meetings where participants engage in discussions, share opinions, and learn from the experiences of senior colleagues.

Awarded the three-star Eruboshi certification
Domestic Beverage Business
Implementation of DE&I Training

To promote deeper understanding and practical implementation of Diversity, Equity & Inclusion (DE&I), we conducted joint training sessions with other companies. These sessions help employees recognize unconscious bias—unintentional prejudices and assumptions—and foster greater individual awareness. We will continue to advance initiatives that encourage employee awareness and support a more inclusive workplace.

Domestic Beverage Business
Promoting Active Participation by Female Employees

At DyDo DRINCO, we promote active hiring of women as one of our efforts to secure diverse human resources.
Going forward, we will actively hire motivated women even more than before, and foster a corporate culture friendly to active, working women.

New employees by gender

New employees by gender
Mai Tsugane, Retail Sales Department
Yui Tsugane
Retail Sales Department,
DyDo DRINCO, Inc.

After taking child-raising leave for about one year after having my first child, I returned to work via the company’s reduced working hours program. At the time, I was intent on picking up where I left off and doing the same sales work that I had been doing before taking child-raising and maternal leave, even if that meant my working hours would change. Today I’m responsible for sales activities targeting not only supermarkets in the Tokyo area, but also companies operating online stores. Despite my desire to work as before, sometimes I have to take time off abruptly, for example when my child has a fever. I’m grateful to the other employees in my department for their willingness to offer me support at such times.
My goal going forward is to deepen my knowledge of the online retail industry, where I’m responsible for sales, and to become a specialist in the online retail channel at DyDo. Looking a little bit further into the future, I look forward to challenging myself in the international business, which was my goal when I initially joined the company, once my parenting responsibilities settle down.

Domestic Beverage Business
Supporting Active Participation by Seniors

DyDo DRINCO has a full system for re-employment of retiring senior staff, and actively employs those hoping for re-employment. Our aim is to have retired workers extensive experience enjoy worthwhile employment in an environment where they are used to working. This system furthermore ties into passing down wisdom and know-how from veterans to younger generations of employees.

Domestic Beverage Business
Hiring People with Disabilities

At DyDo DRINCO, we strive to hire people with disabilities always at above the statutory rate. We strive to create a workplace environment where each person can fully exploit their strengths and capabilities, and work to enable everyone to grow together.
As of January , 2023, our hiring rate for people with disabilities was 2.59%, exceeding the statutory rate. Going forward, we will continue our active hiring and improvement of the workplace environment.

Domestic Beverage Business
Active Hiring of Individuals with Overseas Experience

At DyDo DRINCO, we are working to actively hire Japanese and foreign students who have studied abroad, and personnel with international business experience, in order to promote globalization. As part of that, we are participating in career forums held overseas, and have adopted an autumn entry system for graduates of overseas universities.

Yuma Sakaga International Business Department
Yuma Sakaga
International Business Department,
DyDo DRINCO, Inc.

Reflecting my desire to find a job that transcends national borders, I studied abroad in the U.S. after graduating from college in order to master the language and earn trading qualifications. When I participated in a job search forum over there, I felt that DyDo’s corporate culture offered support to employees who want to embrace such challenges, so I decided to join the company. Since doing so, my responsibilities have involved the development of new businesses in countries DyDo is entering for the first time, as well as sales and exports to overseas business partners. As a new challenge, I’ve been planning and orchestrating development of DyDo’s first functionally labeled beverage created exclusively for the overseas market , and currently I’m focusing my energy on increasing sales of that product, primarily in Hong Kong.
Overseas, it’s common to be confronted by unexpected barriers that derive from social conditions and cultural background. New challenges arise daily, but I feel that I’m able to do sales and strategic planning work in a flexible manner by accepting differences in ways of thinking and customs between Japan and foreign countries thanks to my experience living overseas. Nothing makes me happier than to see products lined up on shelves and customers purchasing them.

Domestic Beverage Business
Reduced Working Hours

At DyDo DRINCO, we have an elective system of reduced working hours to support employees who want to balance work with child or nursing care. Working hours can be shortened by up to two hours per day while raising a child 12 years old or younger.
Employees with a family member requiring nursing care can shorten their regular working hours by up to two hours per day for up to a maximum of three years per family.