Contribution to Local Community
What is The Community Support Fund?
The DyDo Group considers the enrichment of the local community our obligation as we engage positively with people and the environment. We therefore established the Community Support Fund for the purpose of carrying out ongoing activities to support local communities. The fund is not an interim assistance measure, but is designed to assist with medium- to long-term support activities by appropriating monies irrespective of the company's performance in a single fiscal year.
Focused around the three concepts of "regional revitalization," "nurturing youth," and "unique DyDo activities," the Community Support Fund provides backing for the support projects outlined below.
Activity Themes
- 1. Contributing to the revitalization of local communities through connections between people
- 2. Developing human resources who can contribute to the revitalization of local communities
- 3. Preserving local traditional cultures and rich natural environments
- 4. Promoting tourism that contributes to cultural enrichment
Activity Policy
- 1. Promoting partnerships with government, the private sector, and civil society
- 2. Supporting voluntary (self-motivated and proactive) activities by employees
This initiative utilizes the "The Community Support Fund," which is designed to achieve continuous social contributions. Rather than providing temporary support, the fund enables medium- to long-term initiatives that are not affected by single-year business performance, through the use of a dedicated purpose-based reserve system.
Social Contribution Activities Utilizing The Community Support Fund
Below are the main initiatives to be undertaken in fiscal year 2026.
Support for Children Victims of the Great East Japan Earthquake
Since 2012 DyDo Group has been donating to the Hatachi Fund to provide ongoing support to children living in disaster-hit areas so as to furnish them with an education and support their journey toward becoming independent adults.
Sponsorship of the Pop Athlete Cup Hoshino Senichi Flag
National Youth Rubber Baseball Tournament
The DyDo Group sponsors the Pop Athlete Cup Hoshino Senichi Flag, a national rubber baseball tournament open to elementary school students from across Japan.
Through its support of the tournament, the Group aims to foster children's spirit of challenge and teamwork, while also contributing to the promotion of baseball and the development of local sports culture.
This initiative will commence in fiscal year 2026.
Details regarding specific activities and implementation progress will be updated on an ongoing basis.
Planning and Management of a Running Skills Program for Elementary School Students
"DyDo 10-Second Challenge! Running Skills Class Caravan"
— Set goals and nurture a spirit of challenge —
The DyDo Group plans and operates the "DyDo 10-Second Challenge! Running Skills Class Caravan," a program that supports the improvement of elementary school students' running abilities and their healthy development through specialized instruction provided by athletes.
By giving children, the opportunity to set their own goals and challenge themselves, the program aims to foster self-confidence and a positive, challenge-oriented mindset.
This initiative will commence in fiscal year 2026.
Details regarding specific activities and implementation progress will be updated on an ongoing basis.
Providing Papercraft Vending Machine Kits
DyDo Group wishes to vending machines, a core asset of ours, to contribute to society. To this end we produce papercraft vending machine kits that encourage children around Japan to express themselves. We have provided these kits around Japan since FY2015.
We have received photos filled with children's smiling faces and the highly original designs they conceive, from the organizations and families to whom we send these kits.
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Chiyomi Kuwano
Fukui Prefectural Okuetsu School for Special Needs EducationThe children have decorated the paper with their own designs, look inside to see how vending machines work, and continue to enjoy pressing the buttons and seeing what comes out. -
Yayoi Miyachi
Learning Support Volunteer Matsu-no-KaiEven parents and guardians were entranced when assembling these kits.
Working together with their children laughter abounded, while the kids also took it very seriously, sharing advice with their peers. -
Kenji Terashima
Boy Scouts Ebina No.3 TroopEveryone expressed great interest, working hard to finish before the adults. There was great excitement that the door opened just like a real vending machine and drinks were dispensed when the buttons were pushed. -
Masaki Kuribayashi
Educational Foundation SingakukaiIt was a tricky task for the children to build their vending machines, but they had fun affixing stickers and folding the paper. They also made their own money from cardboard and had an enjoyable time playing with the kits.
Introducing a Learning Support Sheet for Drinks Purchasing
After hearing from a number of organizations that our papercraft vending machine kits had proved useful for teaching and practicing how to use a vending machine, since FY2016, we have included a new learning support sheet that aims to provide easy and fun assistance so that children can learn how to make a purchase from a vending machine.
Learning Support Sheet for Drinks Purchasing
Support Sheet Use Example
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"How much does it cost?"
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"Carefully insert the right coins."
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"Press the right button to buy a drink!"
Ms.Hiroko Kawai
Collabo School Onagawakan
NPO Katariba
I carried out a special class together with parents/guardians to construct the papercraft vending machine kits. The children were very keen, with students who finished ahead of the class stopping to help out their friends. Through playing with the completed vending machines, the children could learn how to count their money and buy something, and the way that vending machines work. I am truly thankful for this precious opportunity.
Upcycling Initiatives
The DyDo Group is engaged in upcycling initiatives that transform materials that have reached the end of their original use into new sources of value.
By promoting resource circulation and reducing environmental impact, we aim to realize a sustainable society in which kindness and care circulate among people, local communities, and the environment.
This initiative will commence in fiscal year 2026.
Details regarding specific activities and implementation progress will be updated on an ongoing basis.
Below is an overview of the major initiatives we have undertaken to date.
Planning and Execution of the Vending Machine Experience Workshops
Hands-on classes were conducted at each sales office of DyDo Group on the topic of vending machines for children around the concept of contributing to youth education and the local community and building interest and appreciation for vending machines as an important part of social infrastructure. A broad program included learning about the history of vending machines through a picture-story show, and hands-on loading to resupply a vending machine.
We have received letters of joy and appreciation from the children who have taken part in these classes.
Dance Class Support in the Tohoku Region
Based on our theme of supporting the "building of ties" within the Tohoku region, which was devastated by the Great East Japan Earthquake, we implemented the "Dance Education (Daniku) – Tohoku Dance Project" starting in 2012.
With the cumulative number of participating schools reaching 1,000 in January 2026, the project was brought to a close.
For further details, please refer to the following news release:
"Reaching a Total of 1,000 Participating Schools: Final Lesson of the 'Dance Education (Daniku) – Tohoku Dance Project' Held."
Please note that this news release is available in Japanese only.
"Dance Education"―Tohoku Dance Project
With a lack of opportunities for children in disaster-stricken areas to exercise and the addition of dance classes as a compulsory part of school education, we launched this project in October 2012 to brighten these children's lives through dance.
Based on the cooperation of the Nippon Street Dance Studio Association, in the first year, dance workshops for teaching staff were held in Iwate, Miyagi and Fukushima Prefectures, with dance classes carried out at roughly 30 kindergartens and elementary schools.
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Nishigo Municipal Yone Elementary School, Fukushima Prefecture
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Morioka Municipal Higashimatsuzono Elementary School, Iwate Prefecture
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Kawasaki Municipal Tomioka Elementary School, Miyagi Prefecture
Feedback from children and teachers who participated in dance classes.
We have received much positive feedback from the schools at which we have conducted classes. Here we give a sample of the sincere comments from children and messages of appreciation from teachers.
1st-year elementary school student
I was happy to learn how to dance. It was tricky, but I can dance well now.
4th-year elementary school student
It was my first time to dance, but the more I danced, the more fun it got, and by the end my body was moving all on its own.
5th-year elementary school student
I enjoyed learning all the different dance moves. I was a bit reticent about it but now I want to dance again.
Participating teacher
The children had fun dancing to stimulating rhythms and movements different to what they are used to. I also learned a lot from the teaching methods used by the professional instructor.
Participating teacher
Thanks to the skilled teaching methods of the instructor, even children who didn't really get into it at first were more than happy by the end. I plan on using the instructor's coaching methods in the future.
Supporting Career Education that Fosters Children's Love for Their Local Communities Through Learning Local Dance
With the desire to help children develop a stronger sense of attachment and pride in their local communities, we implemented the "Dance Education (Daniku) – Career Education Program" starting in 2017.
"Dance Education (Daniku) – Career Education Program"
Across Japan, there are many traditional dances that have been passed down through generations, embodying the experiences of predecessors as well as the prayers and aspirations of people at the time, expressed through distinctive movements and forms.
In the "Dance Education (Daniku) – Career Education Program," children learned about the history and movements of local traditional dances from members of the community, including dance preservation groups. They then created original dances by blending these traditional elements with rhythmic dance.
The original dances created through the program were performed for local community members, fostering communication and connections with the local community.
The "Dance Education (Daniku) – Tohoku Dance Project," "Dance Education (Daniku) – Parent-Child Hip-Hop Class @ Fukushima," and "Dance Education (Daniku) – Career Education Program" were implemented with the cooperation of the Japan Street Dance Studio Association, a public interest incorporated association.
The DyDo Group "Matsuri" of Japan
The DyDo Group delivers deliciousness and health to customers through partnerships with a wide range of stakeholders across its business domains, including the Domestic Beverage Business, the International Beverage Business, the Pharmaceutical-Related Business, the Food Business, and Orphan Drug Business.
For instance, our domestic beverage business, which makes up approximately 60% of the Group's gross sales, is built on trust-based relationships with local communities and our other stakeholders throughout the entire business process, from the manufacturing of beverages, the delivery of products, the installation of vending machines, and the restocking of vending machines, to recycling.
Our gratitude for this serves as important values in the DyDo Group's business. We also believe that our sustainable business growth originates in the continued liveliness of local communities.
The DyDo Group "Matsuri" of Japan project (matsuri: festival) was launched in 2003 under the DyDo Group's corporate philosophy of "Creating happiness and prosperity, together with people and with society. To achieve this goal, the DyDo Group will continue to embrace new challenges in a dynamic way." We started this project with the hope of making local people happy, helping them live richer lives, and assisting in strengthening their ties and invigorating local communities, through long-cherished traditional festivals around the country. Our support efforts reached their 24th year in 2026.
Festivals not only reflect local cultures and histories but also support the future of local communities.
Invigorating festivals energizes local communities and, by extension, Japan as a whole.
With the hope of passing on traditional Japanese culture to future generations, the DyDo Group will continue to contribute to the revitalization of communities hand-in-hand with local people and governments.
Right beside the soul of Japan
Please see here for information about the DyDo Group "Matsuri" of Japan.Overview of the DyDo Group "Matsuri" of Japan project
[By prefecture]
Local broadcasting stations individually produce an episode of a documentary TV series under the theme of their local festival. Each episode, which is broadcast locally, introduces the activities of those involved in the festival, and the history and culture of the relevant district so as to deepen understanding of and empathy with the district.
[Official YouTube channel]
The DyDo Group operates its official YouTube channel, "DyDo Group Japan Festival Library," which features documentary content on traditional Japanese festivals. Through these videos, we introduce the appeal of Japan's diverse festival culture to audiences in Japan and overseas.
With our "Matsuri" of Japan project activities as a springboard, we plan and implement events helpful in promoting tourism, youth development, and revitalizing communities, in collaboration with local communities and governments.
Furthermore, in cooperation with local broadcasting stations, we take vigorous measures to inform the public about the festivals and the related districts.
Support for the NPO (nonprofit organization) Nippon Matsuri Network
The DyDo Group sponsors and provides ongoing support as a member of the NPO "Nippon Matsuri Network," an organization dedicated to contributing to the enhancement of local community value, the promotion of traditional culture, and the revitalization of regional economies through the documentation, research, study, and promotion of Japan's traditional festivals. Through collaboration with this organization, we are able to strengthen the social perspective of our initiatives and carry out activities from a diverse and multifaceted viewpoint.
This activity utilizes The Community Support Fund.
Other Contributions to Local Communities
Protecting Local Children with Our Resupply Route Vehicles
At DyDo DRINCO, we leverage the characteristics of our region-based sales activities and participate in initiatives to protect local children in certain areas. Specifically, we provide a safe place for children at risk of crime and contact the police or family on their behalf. Resupply route vehicles that offer this refuge display a sticker so that children can identify them at a glance. Our vehicles provide a reassuring presence in the community and further secure a place for DyDo DRINCO in the hearts of customers and communities.
Donating Products to Food Banks
DyDo DRINCO donates food items to private organizations that give them away to families and facilities in need. Such food items are fine in terms of quality but cannot be sold for various other reasons. We will continue to contribute to society through such food donations, an effort that is also connected to effective utilization of food resources.
Donating Beverages to the Japanese School in London
In October 2021, DyDo DRINCO UK donated DyDo Group's beverages to the Japanese School in London.
This was the first donation of its kind that DyDo DRINCO UK made as part of its contribution to the local community, in cooperation with the International Business Management Department of the DyDo Group. This donation was made possible after DyDo DRINCO UK reached out to the School, which is located near its office, and the School showed their support for the DyDo Group's sustainability philosophy. This activity is expected to help increase the recognition of the Group among the local Japanese community.
On the day of the donation, employees from DyDo DRINCO UK and DyDo DRINCO TURKEY visited the School to coincide with the school festival commemorating the 45th anniversary of the School's founding. DyDo DRINCO UK original tote bags containing a "Saka" mineral water bottle produced in Turkey and DyDo DRINCO soft drinks being sold in Japan were presented to representative students at the closing ceremony.
In addition to donating 350 tote bags containing beverages, DyDo DRINCO UK has decided to accept students from the school for work experience in January 2022.
Taking this as an opportunity, the Group will further strengthen its efforts to contribute to the local community.
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Gift bags containing DyDo DRINCO beverages were handed out to students at the closing ceremony of the school festival.
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DyDo DRINCO UK's original tote bag containing beverages donated this time
Factory Tours for Local Elementary Schools
As a member of the local community, DAIDO Pharmaceutical conducts factory tours for groups from local elementary schools to provide an educational opportunity for children. We will continue our outreach activities so that schoolchildren and the local community can learn about our business and feel closer to the factory.
Ms.Saya Yoshiwara
Teacher,
Oshimi Elementary School,
Katsuragi, Nara
"I asked DAIDO Pharmaceutical to offer a factory tour to my students as a social studies field trip to give them a chance to experience something interesting in the area where they live and learn about the kind of factories we have here. I wanted them to see what kind of products are manufactured and find out what factory workers are thinking, what dreams they have, and how they use ingenuity in their jobs. On the tour, the children were given careful explanations about manufacturing methods—a point of particular interest, quality control, and more. They asked questions and were given thoughtful answers that deepened their learning experience. I believe the children come to realize how much effort and ingenuity it takes so many people to bring us safe and reliable products. This tour served as a personal reminder that actually going to see, listen, and learn is the best form of study. I would like to continue taking students in my charge on this factory tour to give them the chance to rediscover the charms of their home area."
Emergency Jelly Provisions Project
At Tarami, we have official agreements with local governments to supply fruit dessert jelly products as emergency provisions free of charge in the event of a disaster. At such times, according to a contingency plan. We are positioned to swiftly supply food rations to affected zones. Fruit jellies can be stored at room temperature and can be eaten as is upon opening, so they are suitable as an emergency provision. As a further benefit, the sweet taste of fruit jellies can be thought to offer a reassuring calm to people. We apply unique technologies to extend the recommended use-by date for these products and are also strengthening their product supply system in other ways for times of emergency.
Tarami Activities in Support of Child Care Institutions
Believing that we must first contribute to the local community, Tarami supplies jelly products to children at 11 childrencare institutions throughout Nagasaki Prefecture. We have been providing products on a monthly basis since December 2008, and children have sent us heartwarming thank-you letters in response. We plan to continue this program with the hopes of continuing to put smiles on children’s faces.
